MUMBAI: Financial sector veteran Jaideep Bhattacharya, who has spent about two decades in mutual funds and banking, has turned an entrepreneur.

Bhattacharya has launched a tech-driven financial advisory platform which aims to simplify investment planning and bring in transparency for investors across the wealth spectrum.

In mid-2014, Bhattacharya quit as the MD of Baroda Pioneer MF. Before that, he was the chief marketing officer at UTI Mutual Fund.