A former human resources recruiter, Kohut is better known as Absolutely Abby, the gal ready and willing to tell job seekers the hard truth about what is preventing them from being hired.
Shes been pounding the pavement for two years speaking to job search groups at libraries, veterans associations, Ys and colleges across the country. But in order to keep the wheels on her RV rolling, she needs funding--$75,000 to be exact.
Up to this point, Abby has used personal savings (she and her husband sold their house to fund the tour), and sales from her book Absolutely Abbys 101 Job Search Secrets, teleseminars and private consulting. When she realized she wasnt earning enough to continue the tour, she turned to crowdfunding.
I would like to believe that the world is going to help with this because its really important, she said. Luckily she doesnt really need the entire worlds support, just 15,000 people willing to donate $5. Thats all it would take, and wed be done, she said.
While the sharks get a percentage of a business for their investment, campaign funders also get something for their money. In Abbys case, $40 would get your face in a mosaic on the hood of her car--or as the sole $15,000 contributor, your business would be featured on the truck along with other sponsorship perks. Even the $5 contributions receive something: Gratitude times five!
Abby knows the odds of meeting her funding goal are slim. According to The Verge, only one in 10 Indiegogo campaigns receive full funding. As of this writing, Abbys campaign, which ends Nov. 24, has raised just over $2,300.
I feel terribly nervous about funding, she said, adding that the cost of the tour is about $15,000 a month. However, she remains optimistic. Unlike some other crowdfunding platforms, Indiegogo has a fee-based option that allows campaigns that dont reach their goal to keep the funds they raised.
Well do what we can with whatever money is pledged, Abby said. If we raise half the funding, then well do half the tour.
I think Abbys campaign is a worthwhile cause. I coach recent college grads that are unemployed or underemployed, and I have several friends and family members who are struggling job seekers. I also like Abbys chutzpah. And for that reason, Im in.